- 23.1 million people discover new brands or products through social media
- 17.8 million people are strongly influenced in their purchase decisions by opinions in social media
- 15.1 million people refer to social media before making purchase decisions
- 59 per cent consumers would switch brands for better service
- 50 per cent consumers give a business only a week to respond to an issue before dropping them
Social media is changing how we connect to the world around us. Given the pace and pattern by which people are embracing social media, business houses have no option but to go social to connect with their customers.
The presentation “The Social Help Desk Revolution” by our customer support team member Shivalli underscores this very point. Impressed by the infographics made on the subject by Salesforce Desk, she decided to share it as a PowerPoint presentation with our users.
Businesses have always thrived by being where their customers have been. In the current setup, Social Media has certainly become the place to be!