If you are a brand, there’s no way you can turn a blind eye to social media’s darling: Pinterest. This visual bulletin board for the Web has hooked millions of buyers to pinning photos of everything they love on the Web under different ‘boards’. Organizing bookmarks has never been so easy, visual and stylish ever before. But what’s in it for brands? A lot!
Take up the numbers first. With 70 million+ users (Study by Semiocast, 2013), Pinterest is the third most popular social networking site after Facebook and Twitter. Pinterest is also the fastest independent site to hit 10 million monthly uniques in US.
Alright, numbers are impressive. But will posting on this platform bring you hits to your website? You bet it will! Pinterest is the reigning queen of social referrals, according to Shareaholic 2014 social media traffic report. It’s behind only Facebook- the king of social referrals. An earlier study showed that Pinterest drives more traffic than Google+, YouTube and LinkedIn combined!
Do these numbers translate into significant purchases? Wait till you read this- 63 per cent of customers visiting Pinterest have an objective of buying products. 81 per cent of U.S. online customers say that they trust information and advice on Pinterest. Report by E-commerce software company Shopify (March, 2014) revealed that Pinterest users spend even more than Facebook users (Pinterest users spent an average of $58.95 per order, while Facebook users spent $55). Another interesting fact: More than 80 per cent of Pinterest’s user base comprises young women- a highly attractive consumer segment for advertisers. What better could you have asked for!
You would have surely made up your mind to bring your brand to Pinterest now, if you haven’t already. But how do you leverage this platform to gain maximum results? What do you need to do to get maximum re-pins, likes and hits to your website?
Don’t worry. This presentation spells out 6 easy way to market your brand on this booming website:
authorSTREAM is on Pinterest too. Check out their cool pins across multiple boards and re-pin the ones you like. And if you are a brand or marketer looking for more presentations on Social Media, you should definitely follow the authorSTREAM board below.